Optimising a website
Moving images to WebP noticeably reduces page weight, and every current browser displays it without trouble.
Convert between JPG, PNG and WebP.
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Converting an image format changes the way its pixels are stored. Each format is a different compromise between size, quality and capability, and picking the right one has practical consequences for what you can do with the image afterwards.
JPG compresses heavily but loses information and cannot hold transparent areas. PNG preserves every pixel exactly and does support transparency, at the cost of considerably larger files. WebP is the modern format offering the best of both: smaller than JPG at similar quality, with transparency like PNG.
Conversion is most useful when something refuses the format you have, or when you want another format’s advantages. Turning PNG screenshots into WebP for a website, for instance, usually halves the size with no visible difference.
Moving images to WebP noticeably reduces page weight, and every current browser displays it without trouble.
Some older programs and certain forms accept only JPG. Converting solves the rejection without remaking the image.
Logos and icons need a transparent background: PNG and WebP keep it, JPG does not.
WebP usually gives the smallest size while keeping good quality and is supported by all modern browsers; use PNG if you need transparency and JPG for maximum compatibility.
JPG does not support transparency, so transparent areas are automatically filled with white.